Our Story - Coffee Dreamers.
hubb. is a next-generation coffee brand born from craft brewing and fueled by a passion for specialty coffee.
We’re here to reinvent ready-to-drink (RTD) coffee — delivering bold flavor, clean ingredients, and a better experience for your body and the planet.
Our nitro-infused iced coffees are brewed with specialty-grade, single-origin beans sourced through direct trade, ensuring ethical farming, full traceability, and environmental sustainability.
To us, coffee is more than a drink — it’s culture, connection, and community. Tired of bland, mass-produced options, we created hubb. to raise the bar: premium coffee with purpose, brewed without compromise.
iced coffee, elevated.
We set out to evolve the ready-to-drink (RTD) coffee category with a focus on five core pillars:
Taste - Crafted with specialty-grade Arabica coffee, cold brewed for natural sweetness, depth, and clarity of flavour—no bitterness, no burn. This is barista-level coffee in a can.
Innovation - Our unique brewing process is designed to extract the most desirable flavour notes while naturally preserving vital coffee compounds—including chlorogenic acids and lipids. These support gut health, cognitive function, and sustained energy. Each can is nitrogen-infused for a velvety, creamy mouthfeel—elevating the cold brew experience beyond anything else on the shelf.
Functionality - Made with 100% natural ingredients, hubb is free from preservatives and additives. We’ve enhanced our formulas with added vitamins and gut-friendly prebiotic fibre—so every can delivers more than just caffeine.
Convenience - Shelf-stable with a long shelf life, hubb is ready when and where you are—ideal for gyms, offices, shops, and busy lifestyles. Premium coffee, no prep required.
Sustainability - We work directly with coffee producers, paying well above Fair Trade minimums. Our direct trade model ensures ethical sourcing, environmental stewardship, and full traceability.
Elevating Coffee Experiences.
Our story began in specialist coffee bars wondering where else the coffee experience could go. We quit our jobs, bought a space and used it as our canvas to showcase future coffee experiences.